Great Eastern Financial Advisers
University | Great Eastern Financial Advisers

Career with a Purpose

Great Eastern Financial Advisers
Great Eastern Financial Advisers (GEFA) is a financial advisory firm wholly owned by Great Eastern Holdings Limited (Great Eastern) and is a member of the OCBC Group. Licensed by the Monetary Authority of Singapore, GEFA leverages on its parentage to bring together comprehensive financial planning for individuals and business owners. Career with a purpose. Dynamic work environment. Limitless growth opportunities. These are the terms GEFA Financial Consultants use to describe Great Eastern Financial Advisers. Timothy Tan, Associate Director, and Fiona Foo, Executive Senior Financial Consultant, both representing GEFA, give us further insights.

Timothy and Fiona, who have been with GEFA for nine and four years respectively, credit their achievements to the vibrant growth opportunities offered at the organisation.

“We have a well-established training structure and an abundance of resources that have helped me tremendously in the early years of my career. The years of working alongside great minds have empowered me to ‘give back’ by proposing and implementing changes which benefit the company as a whole,” Timothy enthuses.

Fiona agrees, saying, “I make it a point to constantly upgrade my knowledge so that I may be relevant and at my best, to continually serve my clients and contribute to the integral role that GEFA plays in providing security to all.”


Timothy Tan Wei Yan
Associate Director

Timothy Tan Wei Yan

GEFA is a trailblazer of excellence, delivering quality and differentiated customer proposition, and continually striving to be the trusted and admired financial advisory firm in Singapore. We give tremendous care and loyalty to our customers, and have maintained our reputation because our top priority is the customer’s best interests.



Timothy Tan Wei Yan

As an Assistant Director, grooming a team of like-minded individuals and watching them learn and succeed brings me immense satisfaction. These are the motivators in my continuous strive for excellence and growth.



Timothy Tan Wei Yan

The main work we engage in is the "hedging" of the most important asset a person has - his human capital value. When our work is done properly, the client is left with a peace of mind. We craft solutions with hopes that generations of wealth will not get diluted so that a family’s legacy continues. Such is the value of our work and it fuels my sense of purpose and meaning.




Fiona Foo Yuet Ling
Executive Senior Financial Consultant

Fiona Foo

GEFA’s culture is one that embodies strong values and strives for excellence in all aspects of what we do. We constantly evolve with the changing times, needs, and wants of the client. When they see their life goals materialise, it creates the trust and confidence in our company.

Fiona Foo

My work environment is dynamic because I meet people from all walks of life daily, and that rejuvenates me as I learn something new every day. I feel empowered knowing that my role as a financial consultant makes a difference in people’s lives and I can help my clients achieve their financial aspirations by making informed choices.

Fiona Foo

The company advocates best industry standards and practices, such as the Million Dollar Round Table and International Dragon Awards. GEFA’s values and directions gave me a good head start to be customer focused, delivering professional and sound advice, while maintaining industry standards and providing exceptional customer experience.